Who's Adopting Broadband?

As our country forges ahead to create a National Broadband Plan, Americans across all demographics are adopting broadband in growing numbers.  All around us we see how broadband helps our businesses, connects us with our colleagues, and enables significant opportunities from telecommuting to distance learning.  With the goal to connect all American's to the Internet's vast opportunities, our latest Broadband Now video explores the state of adoption in the U.S.

How many are connected?  What choices are available?  How do geography and other factors impact high-speed Internet adoption?  These are just a few of the questions we're discussing in this edition of Broadband Now.  

Here's a snapshot of the state of adoption today:

Connectivity.  For the vast majority of our nation, broadband is available.  In fact, only 4% say broadband isn't an option where they live, and nearly half of those without broadband say they don't need it.

Rural America.  Despite the infrastructure challenges of deploying broadband to rural America, adoption in rural areas have jumped more than 20% in the past year alone, surpassing the growth of urban and suburban America.

Surging Demographics. Across virtually all demographics, broadband adoption is soaring.  African American adoption rates have tripled since 2005; Hispanic home broadband adoption grew 21% over the past year; and seniors 65+ jumped on the broadband bandwagon, with a 58% increase last year alone.

Adoption Speed.  To put broadband growth in perspective, consider this: high-speed Internet attained mass adoption at a far faster speed than consumers embraced other major technologies from color television to cell phones.  

Interested in learning more?  Tune into our latest Broadband Now video to see more U.S. broadband adoption trends and the benefits high-speed Internet is bringing to our lives.