British consumers reject FSA anti-salt message

The UK Food Standards Agency (FSA) conducts mini surveys amongst consumers on a quarterly basis in order to monitor changes in consumer attitudes towards food related issues. The latest survey was just published and there were some interesting surprises.

Despite a costly public relations campaign demonizing salt, including many television ads, which named and shamed manufacturers for the salt content in their foods, the latest mini survey revealed that consumer concerns over salt has dropped dramatically. In fact, consumer concens with salt are at their lowest level since December 2003 - years before the FSA began its aggressive anti-salt campaigns, including "Sid the Slug" and "Your Food is Full of It."

Bravo to the British consumer. It is a fitting tribute to the quote, "You can fool some of the people...."