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Blog Post from Personal Care Products Council

Look Good...Feel Better: Helping Women Cope with Cancer Treatment

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The day after her 28th birthday, Geralyn Lucas was wheeled into an operating room where surgeons would perform a mastectomy.  The author of "Why I Wore Lipstick to My Mastectomy" and the subject of Lifetime Television's original movie of the same name, recently moderated a moving panel discussion at the 114th Annual Meeting of the Personal Care Products Council during a breakfast highlighting the industry's Look Good...Feel Better program.  Lucas, a passionate advocate for breast cancer patients, shared her heart wrenching experience as did other cancer survivors and program volunteers who spoke about the appearance-related changes women undergo during cancer treatment. 

The panel included Seventeen Magazine publisher and cancer survivor Jayne Jamison, cosmetologist and volunteer Eivind Bjerke, hotel industry executive and cancer survivor Eli Martinez-Cedrez, and makeup artist and volunteer Rick DiCecca.  They each shared their personal experiences as patients and volunteers with Look Good...Feel Better, a program started 20 years ago by cosmetic and personal care products companies to help women cope with appearance-related side effects of cancer treatment.  The program began with the idea that an improved physical appearance can lead to increased self-esteem and help patients approach their disease and treatment with greater confidence.

Look Good...Feel Better is offered in 19 countries and has served more than 825,000 cancer patients since it began. 

For more information for you or someone you know battling cancer, visit http://www.lookgoodfeelbetter.org

 

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