Shoppers Want it Green and We're Listening

It's not easy being "Green", but it's vital of the food, beverage and CPG industry! 

According to a recent study, more than half of shoppers say they want to know that the products they are buying in their local supermarket are sustainable.  But while consumers are often thinking green, they actually buy green products on just 22 percent of their shopping trips.

GMA's Brian Lynch says, "We found that for most shoppers, sustainable considerations are an important tie-breaker when deciding between two otherwise equal products and they are a driver in product switching.  But it's not enough for us to just put green products on the shelf.  We have to better educate consumers and leverage in-store communication to make the sale."

Read more here and here and here and here.